quality Assurance

An experience your future students can trust

We’re setting an industry precedent as the first educational agency to establish a quality control department. Our Quality Control team operates seamlessly with the support of our centralised Admissions team based in Cairo, Egypt.

Student Satisfaction

Data shows the latest survey scores of prospective students who have applied to study in 2025.*

*Our student feedback shows exceptional satisfaction, with top ratings for communication, application ease, and experience. Student recommendations average 9.75/10, and referrals from friends and family highlight strong trust in our services.”

94.8%

Satisfaction for service provided

97.5%

Student referral rate

93.3%

Found applying with us straightforward

By scrutinising every detail, we not only elevate the overall quality of applications, but also streamline the admissions process for universities.

We're absolutely obsessed with quality

At the heart of our operations, we meticulously review each application submitted for undergraduate and postgraduate courses.

We review programme eligibility criteria, aligning students’ academic achievements and English proficiency levels with the university requirements.

This innovative approach guarantees a consistently low rejection rate whilst showcasing our dedication to simplifying the assesment process for University Admissions teams.

Quality Control Policy

We aim to maintain consistency and high standards in the delivery of our services - this way we maintain the reputation of our company as the best educational agent in the MENA region.

The Principles

01

Key Performance Indicators (KPI)
We are proud to have seen improvements in the rejection rates every year

In 2024, application rejection rate decreased by 2.9% compared to 2023. Whilst in 2023, we had a decrease of 4.8% compared to 2022.

​In less than two years, applications being rejected by universities has decreased by 7.7% with further decreases projected for 2025.

02

Standard Operating Procedures
Part of the quality control department’s mission is monitoring operations and compliance according to the policies and standard operating procedures (SOP).

The created tools such as SOP is used for filing documents and GDPR compliance support the implementation of rules, maintaining efficiency and quality.

03

Development of role-orientated Training Materials & Guidelines
On one side, our admissions team is using application-focused platforms, where essential information is provided regarding the application deadlines, entry requirements and specific individual procedures.

On the other side, our counsellors are using sales-focused platforms, offering a recruitment perspective individually shaped by each partner to help them provide quick and quality counselling.

04

Collaboration with Admissions Team
The reduction of employees responsible for submitting applications and following up with university representatives helped increase the quality of our services overall.

Not only, the individual procedures are now followed according to the requirements, but the feedback received from our partners confirmed the efficiency of the initiatives taken.

Enrollment Satisfaction

Data shows the latest survey scores of students who enrolled for the September 2024 intake.

92.1%

Satisfaction for service provided

92%

Student referral rate

92.5%

University satisfaction rate

Code of Conduct

We are committed to an ethical approach in all our endeavors, prioritizing cultural sensitivity and respecting the unique nuances of our diverse target markets.

Transparency

We aim for complete transparency in everything we do for both partners and students.

Fairness

We treat all students with integrity, regardless of background, nationality or status.

Confidentiality

Data protection is vital. We handle data securely and in line with the GDPR legal framework.

Support

We will provide support in order to help students study in their ideal destination.

Honesty

Trust between us and our partners and students is built on honesty.

Compliance is paramount, especially as we share content with a large and diverse audience. If we make any claims, or use facts and statistics, they are scrutinised and verified before sharing – ensuring, transparency and credibility.

Cultural sensitivity is integral, respecting the diverse nuances of our target markets. We strictly adhere to intellectual property rights, only sharing content we rightfully own or have obtained proper authorisation for. Testimonials and reviews are authentically sourced, reflecting genuine experiences. To reinforce these standards, a dedicated committee reviews the marketing team’s work, ensuring compliance with regulations and ethical guidelines. 

Through these measures, we uphold our brand integrity and build trust with our audience.