Spotlight On

United Arab Emirates:
Our Hub in the Gulf

Commitment to Education

The UAE stands as one of the world’s most dynamic destinations for international education, offering an unparalleled combination of world-class institutions, diverse student experiences, and exceptional career prospects. With an extensive portfolio of university partnerships across the country, we are well-positioned to connect prospective students with the right opportunities — ensuring a seamless and strategically guided pathway from initial enquiry through to enrolment.

As the largest education agency in the Middle East and North Africa, we bring over a fifteen years of regional expertise and an established track record of delivering results. Since 2011, we have built strong, lasting relationships with institutions, students, and families across the region — relationships grounded in trust, transparency, and a consistent ability to perform.

With our headquarters in London, and a total of twenty offices operating in eight countries. We are strategically positioned so  our services can reach students and their families from a local level without compromising our standards and international focused operations.

Our long term vision extends beyond the traditional student recruitment that we are all familiar with. We continue to pioneer the industry and are actively developing a comprehensive, integrated brand. With the aim for the brand to address every checkpoint within the lifecycle of student recruitment. The goal to establish ourselves as a vital resource for institutions and partners that seek reliable representation across the MENA region. 

Our mission is to equip students with the knowledge, resources, and access they need to make informed decisions about their academic and professional futures. Creating and elevating students to their full potential—no matter where in the world they choose to study.

From our inception in February 2011 with a visionary goal to revolutionise the international student experience, we have evolved into the largest education agency in the MENA region.

Amer Mourad, CEO

Global Support, Local Expertise

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Head of Student Recruitment

Karim Ballout

“I’ve worked in education for over 10 years, supporting students from diverse backgrounds to achieve their academic goals. I’m passionate about guiding students through their learning journey and helping them grow in confidence, overcome challenges, and achieve their study dreams. Providing approachable and personalised support to help students reach their full potential is the most rewarding part of my work.”
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Find Us in the heart of Dubai

Visit Us

Welcome to our hub in the GCC, where our team of 8 supports students throughout their educational journey. With over 40 years of combined experience, we have helped thousands of students achieve their academic goals through personalised guidance, trusted support, and a student-focused approach.

Transparency and Trust

Registered in the UAE

Licensed by the Dubai Development Authority. Search license number 99039 to verify.

KHDA Approved

We hold an official permit to conduct educational services in the emirate of Dubai, issued by the Knowledge and Human Development Authority, allowing us to access schools across Dubai and operate university fairs on their premises.

Modern Slavery Statement

Privacy Policy & Data Protection

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