Spotlight On
United Arab Emirates:
Our Hub in the Gulf
Commitment to Education
The UAE stands as one of the world’s most dynamic destinations for international education, offering an unparalleled combination of world-class institutions, diverse student experiences, and exceptional career prospects. With an extensive portfolio of university partnerships across the country, we are well-positioned to connect prospective students with the right opportunities — ensuring a seamless and strategically guided pathway from initial enquiry through to enrolment.
As the largest education agency in the Middle East and North Africa, we bring over a fifteen years of regional expertise and an established track record of delivering results. Since 2011, we have built strong, lasting relationships with institutions, students, and families across the region — relationships grounded in trust, transparency, and a consistent ability to perform.
With our headquarters in London, and a total of twenty offices operating in eight countries. We are strategically positioned so our services can reach students and their families from a local level without compromising our standards and international focused operations.
Our long term vision extends beyond the traditional student recruitment that we are all familiar with. We continue to pioneer the industry and are actively developing a comprehensive, integrated brand. With the aim for the brand to address every checkpoint within the lifecycle of student recruitment. The goal to establish ourselves as a vital resource for institutions and partners that seek reliable representation across the MENA region.
Our mission is to equip students with the knowledge, resources, and access they need to make informed decisions about their academic and professional futures. Creating and elevating students to their full potential—no matter where in the world they choose to study.
From our inception in February 2011 with a visionary goal to revolutionise the international student experience, we have evolved into the largest education agency in the MENA region.
Amer Mourad, CEO
Global Support, Local Expertise

Head of Student Recruitment
Karim Ballout

Find Us in the heart of Dubai
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Welcome to our hub in the GCC, where our team of 8 supports students throughout their educational journey. With over 40 years of combined experience, we have helped thousands of students achieve their academic goals through personalised guidance, trusted support, and a student-focused approach.
Transparency and Trust
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